Emma leads the pan-EMEA living research team at JLL producing published insights and strategic client consultancy. She has written and edited a range of thought leadership pieces from global market analysis to more granular city and sector spotlights. JLL’s European Affordable Housing: Investment Potential report reveals the scale of need for affordable housing, requiring €5.3 trillion in investment across key cities. Emma is a former business analyst and journalist, with 8 years in experience specialising in the living sectors, including as residential editor at UK publication Estates Gazette, where she established the living data offering alongside a series of print supplements.